How long has it been since you updated the content on your website? If you only update your main page once every three or four years and don’t have any blog posts, your site will not do as well as it should. With that in mind, here are four reasons content impacts your SEO efforts.
It’s All About SEO
You may be asking at this point, “what is SEO?” In short, SEO stands for Search Engine Optimization. SEO is the practice of using keywords, content, and backlinks to be noticed by crawlers from search engines such as Google and Bing. If your content isn’t geared for SEO, you may as well not have a website. Let’s look at some ways content boosts or hurts your SEO campaign.
Keywords
Keywords are the bedrock of any SEO campaign. Search engines look for keywords entered in a query and search websites across the internet and then display a list of sites with a balanced amount of keywords based on the query. If you don’t have content that reflects the latest trends in your field or industry, you will fall far behind your competitors. Your competition is likely aware of the importance of content and is posting new blogs on a weekly or daily basis. They are researching what their (and your) customers are searching for on Google. If you don’t know your customers and don’t know what keywords they are using in queries, then you need to start right away. Remember, the more content you have on your website, the more keywords.
It’s not easy to get your website ranked with Google; it can take months, even years, to really get it ranked on the first or second results page. Want to improve your chances with Google? Frequently post content. Google is looking for sites that have fresh and relevant content; by posting once a day or several times a week, you are going to be noticed by Google. It may take a few postings; some say that the magic number of blog posts to get noticed by Google is 21, but no one knows for sure. What does that mean? It means to be consistent in posting content on your site and be sure that it is informative content relevant to what your company or organization does.
Be an Expert
One of the things that search engines consider is if your site has established itself as an authority on a given subject or field. As you post informative and valuable blog posts to your site, your site’s reputation (and yours) as an expert grows. Blogging about things like news in your industry or field will help to solidify your site’s reputation as an expert. Keep posting quality content frequently on the same subjects, and your reputation as an expert grows with the search engines. If you garner enough of Google’s attention, you will eventually be indexed by Google, which is sure to place your site higher on their results page.
Frequently Posting Content Increases Traffic
If you want to have people visit your site more than once, give them a reason to return. It’s a simple but powerful concept; if you want to boost your SEO results by increasing traffic, then post new blogs on a regular basis. Make sure that the posts are well written, informative and even entertaining. If you follow those steps, then you will see more return traffic to your site.
Brian Bailie Jr Writing Service Can Provide Great Content for Your Site
If you are interested in creating engaging and informative content for your website, call us or fill out our contact form. We would be happy to discuss creating content for your website.