Three Compelling Reasons to Use a Content Writer

If you are on the fence about writing your own content, the correct decision is don’t do it. Why? Here are three compelling reasons to use a content writer instead of doing it yourself.

Errors

If you or your employees have to focus on their main duties, writing content for your website can become a tedious project that only gets half of the attention it needs. When you don’t give your full attention to a project, and it’s time-sensitive, then there are going to be errors. What kind of errors; the obvious kind of errors like spelling, punctuation and grammatical. A professional content writer will avoid these common mistakes made by people who just don’t have the time to write but do it anyway.

Having errors in your website’s content will certainly hurt your brand. People who visit your site will see the errors and get the impression that your company is unprofessional and does shoddy work. Creating brand loyalty is a long term process, but it can be quickly undone if potential customers think you’re a fly by night company.

Keywords

A professional content writer is familiar with working keywords into a web page or blog post; an employee with some experience or education in writing is not. That employee may have majored in English literature, but they are lost when it comes to SEO (search engine optimization). A content writer will know the ideal number of times to use a keyword. It is important to search engines like Google that your content is not packed with keywords just to attract attention. That kind of keyword use will lead to your site being downgraded or even blacklisted by Google or Bing.

There is also the matter of working the keywords into content without them seeming unnatural or stilted; after all, what goes on your website is being put there for public consumption. A visitor to your site won’t stay very long if the content they are reading is loaded down with the same keyword over and over.

Engaging Content

If you not only want a visitor to spend time on your site but also to return, engaging content is a must. Do you really have anyone on your staff who can produce content that will hold a visitor’s attention? Can they write about the same subject multiple times without it seeming repetitive? If the answer is no, its best to let a professional content writer do the writing for you.

One of the major factors in how Google ranks a website is its traffic. If you have attention-grabbing, informative and useful content on your website, you can expect that it will draw increasing traffic. When your traffic increases, so will your ranking with Google, which leads to more traffic. You can think of good content as digital compound interest in your account. This point is significant and strong enough to be the sole reason for hiring a content writer.

To Sum Up

Using a professional content writer or content writing agency will save your company a host of negative issues down the road. Not only will a professional content writer help you avoid mistakes, but they can also create the kind of content that will keep visitors coming back to your site on a regular basis.

Brian Bailie Jr Writing Service Can Create Engaging Content for Your Site

If you are interested in creating useful and informative content for your website, call us or fill out our contact form. We can save you and your staff time and help you avoid the kind of errors that will hurt your brand.